How to Find a Market in Kenya for Your Farm Produce

Finding a reliable market for your produce in Kenya can make the difference between success and frustration as a farmer. Whether you’re growing vegetables, rearing animals, or venturing into agribusiness, having a plan for who will buy your produce is just as important as knowing how to grow it.

Here are practical strategies to help you find—or even create—a profitable market for your agricultural produce in Kenya.

1. Research Before You Plant

Before putting any seed in the ground, do some market research. Understand what crops or livestock products are in high demand in your area and across the country.

For example:

• Visit local markets or farmer groups to observe what’s selling fast.

• Check online platforms like Twiga Foods, Mkulima Young, or Farmers Market Kenya to see trending produce.

• Talk to traders and suppliers to know which products are scarce or overpriced.

If the demand for a certain crop is low, don’t waste your time and resources—pivot to one that sells better. Remember: the demand of a product directly affects your selling price and profitability.

2. Apply for Supply Tenders

Many institutions, such as schools, hospitals, hotels, and companies, regularly seek suppliers for fresh produce. Applying for these tenders can secure you a stable market for months or even years.

Here’s what you can do:

• Visit local schools and organizations to inquire about open supply tenders.

• Register with your county government’s supplier database.

• Check online platforms like the Public Procurement Information Portal (PPIP) for advertised tenders.

Winning one tender can give your agribusiness the financial stability it needs to grow.

3. Expand Beyond Your Local Market

Prices for agricultural produce vary significantly across regions in Kenya. For instance, the price of maize in Eldoret is often lower than in Nairobi or Nakuru. By transporting your produce to higher-demand areas, you can increase your profit margins.

If you don’t have your own vehicle, you can hire transport services or partner with other farmers to share transportation costs. Always compare transport costs against potential profits to ensure the move makes economic sense.

4. Create Your Own Market

If you strongly believe in the value of your product, sometimes the best approach is to create your own demand.

Educate your community on the benefits of your product and how it solves a problem they face. For example:

• If you raise rabbits, introduce rabbit meat through creative products like rabbit samosas or rabbit sausages.

• Offer free samples at local events or markets.

• Use social media platforms such as Facebook, TikTok, and Instagram to promote and educate consumers.

With the right marketing and storytelling, people will grow curious—and soon, you might find yourself with more orders than you can handle!

🌱 Final Thoughts

Finding a market for your produce in Kenya takes effort, creativity, and persistence. Start with research, explore tenders, look beyond your local market, and don’t be afraid to innovate.

The agricultural sector in Kenya is full of opportunities—but success favors those who plan, connect, and adapt. With the right strategy, your farm can become a sustainable and profitable business.