Why the Grass Isn’t Always Greener—But Can Be Profitable If You’re Prepared Agribusiness has become the new frontier for young dreamers chasing independence, impact, and income. More graduates are swapping office desks for green fields, drawn by the promise of turning soil into gold. Everywhere you look, social media is buzzing with digital farmers showing off their lush farms, high yields, and impressive profits. Bloggers like myself are guilty of making agriculture sound irresistibly glamorous—and truth be told, the numbers can be quite seductive. Spend an hour chatting with young people already thriving in agribusiness, and you might feel tempted to quit your job, pack your bags, and “go back to the village.” Their energy is contagious, their figures impressive, and their stories downright inspiring. But before you trade your laptop for a jembe (hoe), here’s a dose of reality: not all that glitters in agribusiness is green.